Prawira Fajarindra Belgiawan (Fajar) is a Lecturer at the School of Business and Management, Institut Teknologi Bandung (SBM-ITB). After completing his doctoral degree, Fajar worked at Kyoto University as a postdoctoral researcher for one and a half year before continuing as a postdoctoral researcher at the Institute for Transport Planning and System (IVT), ETH Zurich for one year. Fajar conducted a research on Choice Modelling, especially psychological aspects that influence a person’s choice decision when he was a master student at Kyoto University. During his doctoral study and postdoc at Kyoto University, he continued the choice modeling research incorporating the perceived influence of others. At IVT ETH Zurich he continued his research on influence of others on consumer decision as well as conducted a research on random regret minimization which is the opposite of random utility maximization. Fajar is now joining the Business Strategy and Marketing research group in the School of Business and Management. Fajar’s main research interest is on the application of the stated choice experiments, psychological aspects and the discrete choice model on travel behaviour and marketing. His other research interest is in studying whether people decision can actually be influenced by their significant others.

Education

• PhD., Doctor (Research) in Transportation Kyoto University, Japan (2015)
• M.Eng., Master in Civil Engineering, Kyoto University, Japan (2012)
• ST., Bachelor in Urban and Regional Planning Institut Teknologi Bandung , Indonesia (2006)

Research Areas

• Choice Modelling
• Marketing
• Transport Planning
• Travel Behavior
• Social Network Analysis

Teaching Areas

• Leadership and Management Practice
• Marketing
• Business Sustainability Management & Agile Organisation
• Strategic Management
• International Business
• Service Marketing
• Fundamentals of Marketing Management
• Market Research
• Consumer Behavior Analysis
• Technology Commercialization
• Business Growth Strategy
• Marketing Management
• Strategic Management and Agile Enterprise
• Applied Marketing Research